The National Hockey League struck advertising gold when it held its first Winter Classic in 2008. The once-a-year out of doors game performed on New Year’s Working day has turn out to be the must-observe event of the year, earning praise from the two die-tough and casual hockey enthusiasts alike.
This 12 months, the NHL and NBC, the tv broadcaster for the game, are using an extra phase to promote the game. The two recently announced a partnership to integrate the game’s broadcast with a social media marketing campaign, in a shift that could advantage the two corporations.
“We are working the social and broadcast integration to examination the effectiveness and analyze the information,” Michael DiLorenzo, senior director of social media advertising and marketing and approach at the NHL. “It ought to grow our Fb Enthusiast foundation, simply because individuals must ‘like’ the web page to perform. It also will create a window into the event for those who may not be in entrance of the tv.”
The idea is to get even much more supporters tuned in and engaged with the game, according to the social media consulting organization that is running the marketing campaign.
A number of “watch and win” contests will be showcased prominently on each NBC and the NHL’s Fb and Twitter pages. 콕티비 that are fans of possibly on Facebook or Twitter followers will have a possibility to win possibly a Honda CR-Z automobile, or excursions for 4 to both Common Orlando Studios and the impending 2011 NHL All-Star Match.
Each the NHL and NBC aren’t new to this kind of social media campaigns, but this is the first time they have collaborated on one particular.
Beginning December 23, NBC will get started using picture submissions from supporters of its Facebook page. A number of of the photographs will be chosen to air during the game. The network will also encourage the social media campaign all through the working day major up to the match, this sort of as for the duration of the Rose Bowl college soccer game.
The NHL has planned its 1st advertising Tweet for December 31. For the duration of the match, the NHL may inquire fans to retweet messages and the 1st to reply will win a prize.
This 12 months will be the fourth installment of the Wintertime Basic. The Washington Capitals will take on the Pittsburgh Penguins at Heinz Area, usually the house of the Countrywide Soccer League’s Pittsburgh Steelers. Other Winter season Traditional areas have integrated Ralph Wilson Stadium in Orchard Park, New York, Wrigley Area in Chicago and Fenway Park in Boston.